Fee Download Connect: How Companies Succeed by Engaging Radically with Society, by John Browne
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Connect: How Companies Succeed by Engaging Radically with Society, by John Browne
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- Sales Rank: #2476735 in Books
- Published on: 2015
- Original language: English
- Number of items: 1
- Dimensions: 9.45" h x 1.18" w x 6.38" l, 1.23 pounds
- Binding: Hardcover
Most helpful customer reviews
3 of 3 people found the following review helpful.
Great book
By Autamme_dot_com
Connect and engage with society: this is the rallying call to businesses by this impactful little book.
Written by the former chief executive officer of BP and two top McKinsey executives, the book takes a hard look at how big businesses connect – or more accurately often fail to connect – with society-at-large. Built around many candid interviews with top global leaders and mixed with the authors’ own experiences, the resultant book is a fairly informal, powerful and engaging read, dispensing advice over how companies and executives can enhance their performance by engaging radically with the world around them.
The authors point out that this engagement is more than philanthropy or corporate social responsibility (CSR) and the potential value for getting it right can be high, they estimate that it can be contribute a boost of up to 30 per cent of corporate earnings and the shares of companies which connect effectively outperform those of their competitors by more than 2 per cent every year. That is a fair amount of money for effectively being a better, connected corporate citizen.
It was good to see how historical references can be weaved into current-day activities and even future projections given all at the same time.
The authors are not afraid of throwing cold water over many popular themes in modern-day business life, such as CSR, of which they are quite scathing: “CSR was an admirable attempt to improve companies’ relationship with society and to broaden the scope of their duties. It told companies, as well as investors, to consider the well being of employees, communities, governments and other groups. But CSR has failed both companies and society because the initiatives are almost always detached from the core commercial activities. At best they distract attention from the vast societal contribution made by the day-to-day business. At worst they represent a doomed endeavour to get away with irresponsible behaviour elsewhere. Business leaders have been voicing these concerns for some time, but while CSR has been declared dead intellectually, it remains the model by which most companies deal with society.” In other words, people still talk warmly about the Emperor’s New Clothes, just in case.
This was a great book and a review can only scratch the surface. It is humble, informative, open, embracing and very more-ish. Even if you are not a top business leader with the power to change the course of your majestic ship, it can still be a very good read that may help you along in the future.
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